Effective Business Communication through Creative Graphic Design

David and Company specializes in business communication design and brand development for small and medium sized businesses through the use of creative graphic design for web and print marketing campaigns. We help companies develop and launch strategic marketing plans focused on capturing market share. This involves the analysis of current brand components and the development of a coordinated plan to maximize market penetration.

Web Design and Development

Having an up-to-date, well designed website that is effective at attracting and converting visitors into clients should be the focal point of most company's marketing strategies today. Recent studies, done by PEW Research* confirm what everyone has been thinking, namely, that people are turning more and more to the internet to find the information they need before making important buying decisions. This is true for all generations and makes your website the number one touchpoint for business today.


Websites, and how they are built, have continued to change at a rapid pace. You used to be able to put up a website and forget about it for a year or two. Now it needs to be updated regularly for good SEO (Search Engine Optimization), it needs to incorporate a blog and be tied into Social Media. Posting articles that provide value to your clients and establish your credibility as an expert in your field is also highly encouraged. To do all this, you need a Content Management System style of site that will allow you to make these frequent changes to your site on your own. For many people, all these changes are almost mind numbing and that's where we can help, because we keep up on all of these changes and can provide the tools and guidance you'll need.

Print Design

With the coming of the internet, people thought print was dead - it didn't happen. However, like web design, print design is changing rapidly too. Everything is digital now, many local printers have closed up shop due to the increasing competition of online printing, which also means that print designers are shouldering more responsibility for creating files that work as opposed to relying on printers to save the day. We've always believed this was our responsibility at David and Company and so we continue to offer high-value print design support for all your print needs, including:

  • Logos and stationery
  • Collateral printed material
  • Photography and illustration
  • Wayfinding signage, displays and mapping
  • Promotional materials like trade show booths, banners/pop-ups and advertising

Strategy

A coordinated marketing strategy using your website as the focal point and supplemented by appropriate and well designed printed materials is essential to most businesses. To learn more, contact David and Company at 303.682.2415.

* PEW Research - "Generations Online"

Frequently Asked Questions

Is SEO something we need to worry about? We're just a small company.

If your product or service can be found on the internet and you'd like to do more business, then SEO is definitely something to focus on. We can show you how to make this work for you. A note of caution - watch out for companies offering guaranteed results, it doesn't work that way.

We'd like to develop our identity, but don't have a big budget. What can we do?

I'd suggest an incremental approach. Start with an overview plan, prioritize steps to get you there, then take it step by step, as your budget will allow.

Our website is looking kind of dated. Do we have to start over?

Not necessarily, but it might not be a bad idea. If your content is still valid, it can be reused. Keep in mind that a lot has changed in web design in the last few years that you'll want to take advantage of—think speed, Content Management Systems and SEO.