David + Company specializes in business communication design and brand development for small and medium sized businesses. This broadly includes:
- Logos and stationery
- Collateral printed material
- Website design and development
- Wayfinding design, displays and mapping
- Promotional materials (trade shows, advertising, etc.)
I believe it's essential for companies to present a consistent brand identity across all mediums. This goes beyond simply having consistent graphics between websites and printed collateral into areas known as brand integrity or truth. Companies who demonstrate consistent values and actions in all their communication methods and business practices will succeed in establishing an effective brand.
Frequently Asked Questions
We've already got a logo we like. Can we still use it?
In most cases, yes. Sometimes though, small changes can be helpful and occasionally a new logo may be best. I'll be happy to explain my reasoning if I think a change is needed.
We'd like to develop our identity, but don't have a big budget. What can we do?
I'd suggest an incremental approach. Start with an overview plan, prioritize steps to get you there, then take it step by step, as your budget will allow.
Our website is looking kind of dated. Do we have to start over?
Not necessarily. If your content is still valid, it can be reused. Keep in mind that a lot has changed in web design in the last few years that you'll want to take advantage of—think speed and SEO.