When it comes to shopping for logo design you can literally pick a price to match your budget these days. But is that the right way to go about it? Maybe, if that’s all your budget can afford AND you don’t need a logo that will be a rock upon which to build your enterprise, but if you do need that rock, you’ll need to consider a few other things beyond budget.
Paying a few hundred dollars for a logo may seem like a good deal at first, but rather than talk about what you won’t be getting, let me talk about what you get when you hire me or a professional to design your logo.
- Experience – and the knowledge that goes with it
- Guidance – on how or how not to use the new logo
- Service – both during and after the sale
- Confidence – that your logo will be original, not a copy
- Trust – an ongoing relationship that will develop
Clients have come to me many times to have something designed and when asked if they have their logo in different file formats, they simply don’t. They only received one file format when they had it designed and unfortunately, it was a format that was only usable for one purpose. Now they have another need or purpose and a logo that won’t work.
Use a professional and you will get those extra file formats, you will be able to go back to them anytime, you will not have to worry about your new logo looking remarkably like some other companies logo and you will not have to worry about these and other things going wrong at the worst possible time.
