Print Ready? 1-2-3

Quite a few years ago I interviewed for a job in Tech Support with QuarkXPress, which I was later offered, during which I learned a very interesting thing. It seems the number one reason for a tech support call at that time was because “it won’t print”. Most of these calls were about being able to print to a desktop printer and so the problem was almost always related to some kind of system problem, like a missing or unselected printer driver. Determining what the problem may be would have been facilitated by having a checklist of necessary steps and possible errors. I say “would have been” because I didn’t take the job and so can’t speak with authority about how they actually approached this problem.

In the years since, I have worked as a graphic designer and have found that having a “must do” checklist related to printing has been a useful tool. One that I’d like to share with you here. (The following list is geared towards professional printing only, not a simple topic, but I’ll attempt to keep it brief.) (continue reading…)


New Display – IPS vs TN

Say what? Do you know the difference between these types of monitors? I didn’t, until I had to buy a new display recently as my Apple Cinema Display is failing. Yes, that means that I’m on a Mac, but this may be relevant to PC users as well. As I understand it, Apple has been using a technology for a number of years in their displays called IPS, which stands for In-plane switching. This increases viewing angle and color fidelity. When I recently needed to buy a new display, members of my Mac User Group (Comug) advised that replacing it with an IPS type monitor would be important, especially since I am a graphic designer and accurate color is important to designers. Never-the-less, since I was also considering the purchase of a new computer in the near future, I thought I might be able to get away with an inexpensive display, a version known as a TN type (twisted nematic). To my chagrin, they were right. I did in fact purchase a TN type and found that the color rendering was not going to work for me at all. Specifically, I had a document that I was working on that had a solid colored background, but when viewed on the new display, it looked like a gradation. There was no position that I could put the monitor or my head in that would make that color look like a solid. I was disappointed to say the least.

I then searched for an IPS type monitor and found one from LG that was only slightly more expensive. I have to admit that I was aware of this IPS display before purchasing the other monitor and might have chosen it, however the store I went to, to see it in action, had all their displays turned off due to some technical problem they were having, so I couldn’t view them. When I went to another store that did have working monitors, though not an IPS type, I just bought it, as it seemed to work just fine. Live and learn, as they say.

Now, a week later, I’m very happy with the new display (IPS) and would hope that you might gain some insight into displays from my experience, should you find yourself in my situation.

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OS X Lion

A great software compatibility list can be found here:

http://bit.ly/reWu8m
OS X Lion App Compatibility Table – RoaringApps http://bit.ly/reWu8m

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Logo Formats – Which Do You Need?

I’ve run into a recurring problem that I thought might be worth talking about. The problem is that people come to me for design work and when asked for their logo, all too often it turns out that all they have is a low-res version, often a .gif file, which for many uses is not adequate. The solution to this situation may require recreating the logo in a format that’s usable for the required purpose.

How does this occur? The problem seems to have two contributing factors:

  • First may be poor management of their company art work.
  • Second, they may not have received the formats they should have. (continue reading…)

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